These are just quotes and notes. Enjoy:
If it’s not in your DNA, you are not gonna be able to do it. What you need to do is understand who you are and execute against it.
99% of the people on the world has no idea what Twitter is.
You need to be straight up authentic.
The camera or mic I use is bullshit. That doesn’t matter. You need to do what you do.
If you are the biggest conneseur of Alf Season 2, then your show needs to be about Alf Season 2.
It’s about understand who you are and what you love to do.
There’s a major shift in the way people consume media. You want to make sure your content is compelling.
Content is king. But marketing is the queen, and the queen runs the household.
You can put out the greatest shit of all time, but if nobody knows about it, you’re dead.
You need to become part of the conversation in your niche in a big time way. I would go through all the wine blogs and leave comments. If you’re not spending time with your community.
It’s a massive mistake if you don’t have a Facebook fan page for your brand.
Legacy is greater than currency. You’ve gotta give 80% to every relationship.
Your personal brand is important.
You’re like Brett Favre. He is making 6% of every jersey sale the Jets sell. As content providers, we are getting the leverage. Understand that you’re the game. We don’t need the gatekeepers anymore. The entry is now zero. But you’ve got to hustle your freaking face off.
It’s all about your DNA. What do you give a crap about?
Stay on brand. Who the fuck is ?
You need to be part of your community. Please start answering your email.
If you define what you want, you have a chance. I want to own the New York Jets.
Screw editing. Have you not noticed people watch reality TV? It’s all about authenticity. It’s about being real. I’ve put out 530 episodes so far. It’s a 20-minute one-take and I’m done.
Be thankful. You have to give back to them. That’s how you win.
I love human beings. Why would I ever think I’m better than anybody?
I’ve never smoked anything. What? Mom did a good job, I told you that from the get go.
Props to AJ V for streaming this.
For more inspiration, check out Gary’s personal blog.
