The search giant willl shell out $3.1 billion in cash for the Internet’s largest advertising group DoubleClick, according to a press release today.
“It has been our vision to make Internet advertising better–less intrusive, more effective and more useful,” said Sergey Brin, one of Google’s co-founders.
According to CNET, Yahoo!, Microsoft, and AOL were also in talks with DoubleClick. I wonder how AdSense will change with this new acquisition? Here is the article from Business Wire.
